The Lumina Sales blog
Updates, ideas, and practical notes from Lumina Sales on building and selling AI software.
Follow via RSSAsk after the client has seen a number they like, not after the build ships. Here is the timing, the wording, why cash bounties backfire, and what a German bank study says referred customers are worth.
Pay-per-booking sounds like an easy yes for a skeptical owner, but it can turn your margin into a coin flip. Here is the math against a flat fee, and the hybrid that protects both sides.
Appliance repair is a phone-first trade where the first call decides the job and a missing model number costs a second trip. Here is how to demo, price and sell an AI front desk to these shops, and where it does nothing for them.
Run the audit on the prospect's own domain, pick one finding they can verify in thirty seconds, and open with that. Here is how the website audit node works, how to use it, and where it stops helping.
A 10% discount on a marked-up AI build can cost you close to a fifth of your first-year margin. Here is the math, six things to trade instead, and when to let the prospect walk.
Property managers plan to add doors without adding staff. Here is how to sell them an AI system that triages after-hours maintenance, answers leasing calls and handles rent questions, what to charge per door, and the four reasons this trade is harder to close than the trades.
Pool service owners miss calls while they work the route. Here is how to pitch an AI receptionist to them, what to charge, and when to walk away.
Towing owners lose the cash call at 2 a.m., not the club job that arrives pre-assigned. Here is how to demo it, price it against tickets, and say what the AI can't do.
Three tiers beat one price, if the math works at each step. Here is how to package a chatbot, a mid tier, and a voice tier, what you keep on each, and who should never see a tier list.
A cleaning company loses a recurring client every time a call goes unanswered. Here is how to show an owner that number, what to charge, and who should skip this trade.
Lumina Sales tracks demo opens, calls and website audits. Here is which of those signals mean something, how to read them together, when to follow up, and where the tracking stops.
Tree companies lose jobs when the owner is forty feet up and the phone goes to voicemail. Here is how to demo, price and honestly scope an AI front desk for a tree service, including the emergency calls it must not handle alone.
